Ringier: Shopping platform for animal lovers launched with Qualipet
Ringier is continuing to expand its e-commerce operations. Together with the Swiss pet supply retailer Qualipet, the media company will establish Qualipet Digital AG in January. The new company will manage Qualipet’s mail-order business and build a community for pet lovers.
The pet retailer Qualipet wants to anchor its retail business on the web and mobile as well, Qualipet CEO Rolf Boffa is quoted as saying in a press release. The e-shop, which currently includes around 7,000 products, is to be massively expanded for this purpose. The aim of the two companies is to build the largest digital platform in Switzerland for pet retail products - with online and mobile shopping, classifieds, service, advice and a community address for all pet lovers.
