Richterich & Partner creates crop circle - Swiss Made
The Richterich & Partner agency, in collaboration with Green Works, has created its first «crop circle.» Green Works specializes in large-scale organic advertising along high-traffic routes and at airports.
In a cloak-and-dagger operation, a mysterious question mark measuring over one hectare was created in a crop field in Mettmenstetten, Zurich, in the shape of a crop circle. The crop circle was the starting signal for the integrated campaign to launch the new Trident chewing gum "Trident Mega Mystery". The motto of the campaign is that the new Trident chewing gum is the first whose taste is a mystery.
