Richnerstutz creates exceptional brand experience for Victorinox
At its Global Launch Meeting 2019, the traditional Swiss brand Victorinox wanted to position itself as a multi-category brand and show that there has long been more to the legendary company than just the famous pocket knife with the Swiss cross. To this end, Richnerstutz created a more than "razor-sharp" brand experience with a sophisticated and comprehensive spatial concept.
This year, everything was a little different at Victorinox's annual internal Global Launch Meeting. Instead of a classic plenary presentation, the traditional Swiss company opted for an interactive format - designed, staged and implemented from A to Z by Richnerstutz, one of the leading Swiss companies in the field of three-dimensional communication based in Villmergen (AG).
The aim was not only to showcase the shared corporate values of innovation, quality, functionality and iconic design through a joint presentation of all new products for the first half of 2019, but also to highlight the diversity of the range, coupled with the accompanying marketing and sales measures. The motto "One Team - One Voice" also supported this.
From November 6 to 8, 2018, around 130 internal and international employees from the Product, Marketing and Sales departments were immersed in the diverse world of Victorinox at the MythenForum in Schwyz - various zones created by Richnerstutz from maritime pine elements provided the perfect setting.
"The focus of the entire event was on the brand experience, presentation and product staging. With a new world of experience, we enabled participants to interact, created new incentives and created an unforgettable brand experience," says Dennis Nadler, designer at Richnerstutz. In the product experience zone, for example, participants were able to get up close and personal with the pocket knives, household and professional knives, luggage, watches and perfumes. The action zone enticed visitors with various activities and in the feedback zone they could not only pass on their impressions, but also take group photos to remember the three extraordinary days.
