Richnerstutz: Necessity is the mother of invention
In the wake of the COVID-19 crisis, Richnerstutz made a virtue of necessity by developing CountMe, a customer electricity usage tracking tool, and rolling it out across Europe within just a few days. The company’s latest initiative is designed to show that innovation can also be a way to stay in touch with customers.
How can you attract attention cost-effectively and demonstrate your versatility in a sustainable way? In response to these questions, Richnerstutz has developed a special mailing that does away with the conventional babushka unpacking procedure - no box in a box.
The in-house creation department came up with many ideas, but the concept of a fan, as known from the Pantone color fan, was ultimately convincing. All competencies, important reference projects and other interesting information about the company are to be creatively communicated through the reinterpretation of the familiar tool.
Specially produced packaging made of corrugated cardboard glued layer by layer is designed to deliver the contents safely to the addressee. When the box is opened, the slogan "The right solution for every situation" invites the recipient to discover the contents. Inside, the recipient will find the "competence fan", which highlights Richnerstutz's extensive capabilities, and a personal "door opener" produced in-house as a give-away.
