Rescue rope for desperate children

Fundraising Publicis is working with Terre des hommes to help exploited children The Swiss children's aid organization Terre des hommes is currently running a campaign on billboards and with advertisements to draw attention to the fact that countless children around the world are living in unbearable situations. The abuses are depicted in striking images. The help provided by Terre des hommes is symbolized on these posters by Publicis Zurich by a simple, knotted rescue rope. The message: "Terre des hommes as a way out of the predicament". In a first wave in November 2006, Terre des hommes - Children's Aid used an empty poster to attract the attention of passers-by. At the bottom of the poster was a silent cry for help scrawled by a child's hand. The jury of the Art Directors Club Switzerland awarded this poster series, also realized by Publicis, a bronze cube. However, the idea was not received so enthusiastically everywhere. The daily press felt compelled to discuss children in advertising.
In the current second wave, Terre des hommes' key issues are linked to the brand. Powerful images illustrate the topics of mother and child health, child exploitation and violence against children. The images depict the seemingly hopeless situation of a child - a life in illness, poverty or captivity. A simple rescue rope symbolizes the help of Terre des hommes, the way out of the predicament. The claim "There is a way out of every injustice" refers to the logo of the children's aid organization.
The poster display will be accompanied by a nationwide advertising campaign. Some of the poster sites will also be installed as a 3D version by hanging a real rope over the subject.
The Terre des hommes - Children's Aid Foundation is active for children in need in a total of 31 countries around the world.
Andreas Panzeri