Retrospective of successful brand management
The Boxx advertising agency in Zurich is now in its 11th year of working for the Bern-based opticians at Boday Bulloni.
There are around 30 opticians in Bern. One of the best-known specialist eyewear stores is the family business Boday Bulloni. Camilla, Stefan and Béla Boday Bulloni consistently focus on the three components of advice, fashion and technology. With this focus on the urban, fashion-oriented population, the children's eyewear range is also comprehensively covered. The family business has developed its own collection for this purpose. This caters to the often requested narrow, large and tall shapes.
The Zurich-based Boxx advertising agency has been developing and maintaining the Boday Bulloni brand for eleven years. The main medium used is outdoor advertising with street posters and hanging boxes in streetcars and buses. Every two years, a constantly surprising campaign is developed for this purpose, which is supplemented with direct advertising. The current subjects play with the visual effect of admiring oneself in reflective everyday objects. Potential customers are thus invited to take a closer look at their appearance.
Andreas Panzeri
The Zurich-based Boxx advertising agency has been developing and maintaining the Boday Bulloni brand for eleven years. The main medium used is outdoor advertising with street posters and hanging boxes in streetcars and buses. Every two years, a constantly surprising campaign is developed for this purpose, which is supplemented with direct advertising. The current subjects play with the visual effect of admiring oneself in reflective everyday objects. Potential customers are thus invited to take a closer look at their appearance.
Andreas Panzeri
1999
2001
2003
2009
2009
2009
