Retro charm for Radio Blue Sky
For the new radio station Blue Sky, which will go on air on December 6, Contexta has designed the new communication presence, including the logo.
The launch of Radio Blue Sky is accompanied by a poster and advertising campaign. The new station's logo takes center stage and is staged using a light installation. The various cloud elements were created in real life as part of the production and later photographed. In this way, not only the songs of the Bee Gees, Rod Stewart and Prince are to remain in people's minds, but also the visual appearance of the new station, according to the press release on Tuesday.
In addition to the greatest hits of the 70s and 80s, Blue Sky also provides the latest news and weather forecasts. The station can be received practically everywhere on DAB+, cable, satellite and the internet.
Responsible at Music First Network: Franziska Hartmann, Paola Scaglione. Responsible at Contexta: Nadine Borter (overall responsibility), Jan Ehrenreich (creative direction), Ulysse Schnegg (art buying, FFF), Sandro Heierli (graphics), Raphael Gammenthaler (text), Giuseppe Luciano (advisory group management), Michèle Borter, Delia Zeiter (consulting). Production: Graphic-in. Photo: Caspar Martig, Sam Konrad.
