Rest in Peace

Opticians Spectacle queues are finally over. At least, that's what the latest posters and advertisements from Eye-Light are proclaiming, as the contact lens specialist from Zurich recommends its existing and potential customers to leave their glasses in peace in favor of lenses. To dramatize this message in a striking way, the advertising professionals at McCann Erickson paid their last respects to the outdated nose velos and designed a new case for them: The spectacle coffin.