Republica shows no Spitex heroines, but tireless all-rounders

In various illustrations, the Bern agency shows the diverse and complex activities of Spitex with a wink of the eye. Based on this, the current recruitment campaign was developed, which is looking for "body function supervisors", "self-managers" or "networkers".

The aim of the employee campaign launched this year is on the one hand to create a strengthened identity both internally and externally, and on the other hand to show appreciation for the daily work of Spitex employees. The campaign will run until the end of 2015 and the subjects will appear in the form of posters, life-size displays and various gadgets such as cell phone wipes or handkerchiefs for employees. In addition, the Spitex employees were given a primer with an ABC of work. This contains a guide with assistance in almost all (life) situations.

Search for jack-of-all-trades, clear-ship maker and everyday showman

The public Spitex Bern is constantly looking for qualified employees. In order to attract potential employees, Republica has developed a very special recruiting appearance: Instead of nursing professionals, we are looking for body function supervisors, self-managers or networkers. The created terms express that Spitex employees slip into the most diverse roles and have to possess the most diverse skills. The somewhat different job advertisements do not appear in classic form but primarily as posters (F12/F200) and as banners. Potential Spitex employees are thus approached directly and surprisingly in the vicinity of hospitals and other health care institutions.

Responsible at Spitex: Lisa Humbert-Droz (President Spitex Association Canton Bern), Jürg Schläfli (Managing Director Spitex Association Canton Bern). Responsible at Republica: Margit Fellerer (Creative Direction/ Illustrations), Mike Krüll (Text/Concept), Nadia Jost (Graphics), Andrea Nehls (Consulting), Bala Trachsel (Overall Responsibility).