Republica and Espace Media congratulate SC Bern
The Bern-based advertising agency Republica has created a congratulatory ad to celebrate SC Bern's Swiss championship title. The ad turns the front page of *Sportbund* upside down.
The SCB are Swiss ice hockey champions for the 13th time. To mark the occasion, Republica teamed up with the publishing house Espace Media to come up with a congratulatory campaign. Under the motto "Bern is upside down", the front pages of the sports section of both local newspapers Berner Zeitung and Der Bund were literally turned upside down for the SCB's gold sponsor, the Westside shopping and experience center in Bern Brünnen - with the exception of the congratulatory advertisement itself.
The advertising media are used in online wideboards, iPhone prestitials and print advertisements.
Responsible at Republica: Chris Morgan, Mike Krüll (creative direction), Simon Matz (graphics), Michael Holzgang, Michael Müller (consulting), Bala Trachsel (overall responsibility). Responsible at Espace Media: Bernhard Baumgartner (Key Account Manager), Pamela Wittwer (Office Manager). Responsible at Westside: Lorenz Feller (Sponsoring Shopping Centers and Real Estate).
