Republica plays with
Republica has given the Suisse Toy gaming event a refreshed look and has provided the green mascot with a host of bright gaming heroes under the motto "Time to Play".
Suisse Toy is the largest games event in Switzerland and has everything on offer for game lovers of all ages, from classic games to the latest game sensations, from October 6 to 9, 2016. The Republica agency was commissioned by Berneexpo Groupe to revise Suisse Toy's communication strategy and image. The aim was to bring the event, including the three areas E-Games, FamExpo Baby and Creaktiv, closer together and to position it as a convincing unit. The most striking innovation is the revision of the visuals: the popular green Suisse Toy mascot has been given a more youthful and fresh appearance. In addition, it is now flanked by other play figures, which together demonstrate the diversity of Suisse Toy and at the same time represent a gaming event.
As part of the revision, various measures were implemented, including a poster campaign, flyers, postcards and numerous adaptations for print and web/mobile. In addition, a motion spot was created in cooperation with BSC Young Boys, for which the mascot slipped into the yellow and black YB jersey.
Responsible at Bernexpo Groupe: Anne Schneider, Anna Herrmann (trade fair management).
