Republica whistles the World Cup in the Westside
Die Agentur Republica hat für das Einkaufs- und Freizeitzentrum Westside in Bern Brünnen eine Kampagne mit einer Hommage an den Berner Sportmoderator Albi Saner realisiert.
Albi Saner will never forget May 5, 2010 for the rest of his life, the agency writes in a press release: He is sitting in front of the microphone for a local Bernese radio station when YB player Henri Bienvenu scores the all-important 2:1 against St. Gallen in the 93rd minute. Saner freaks out with enthusiasm and his presentation (subsequently visualized with television images) becomes a hit with over 90,000 YouTube views to date.
For the promotion of the Westside World Cup Lawn Bar, Republica takes up Albi Saner's steep pass and translates the content to be communicated into the emotionally charged language of Saner's moderation masterpiece. Instead of the players Hochstrasser and Bienvenu, the pitch bar and the big screens become the main protagonists. And it's not the goal that triggers the big cheers, but the public viewing itself. The Westside radio spot is also visualized and put online in the same way as the "role model". The graphic elements from the print communication are sent onto the field as protagonists.
The campaign will run until the end of June 2010.
> To the radio spot (mp3)
> To the TV spot (mov)
Responsible at Republica, Bern: Roger Keller (overall responsibility), Stéphanie Schneuwly,
(consulting), Rahel Bühler (consulting assistance), Re Wilk (CD), Kasper Kobel (AD), Jaron Gyger (graphics). Responsible at Westside: Massimiliano Madonna (Head of Marketing Communications).
Radio spot: Promoton, Bobby Gertsch, Bern. Animation: Efentwell!, Kaspar Kilchenmann, Bern.
For the promotion of the Westside World Cup Lawn Bar, Republica takes up Albi Saner's steep pass and translates the content to be communicated into the emotionally charged language of Saner's moderation masterpiece. Instead of the players Hochstrasser and Bienvenu, the pitch bar and the big screens become the main protagonists. And it's not the goal that triggers the big cheers, but the public viewing itself. The Westside radio spot is also visualized and put online in the same way as the "role model". The graphic elements from the print communication are sent onto the field as protagonists.
The campaign will run until the end of June 2010.
> To the radio spot (mp3)
> To the TV spot (mov)
Responsible at Republica, Bern: Roger Keller (overall responsibility), Stéphanie Schneuwly,
(consulting), Rahel Bühler (consulting assistance), Re Wilk (CD), Kasper Kobel (AD), Jaron Gyger (graphics). Responsible at Westside: Massimiliano Madonna (Head of Marketing Communications).
Radio spot: Promoton, Bobby Gertsch, Bern. Animation: Efentwell!, Kaspar Kilchenmann, Bern.
