Republica: New label for the tourism canton of Bern
Together with BE! Tourismus, Republica is confidently positioning the canton of Bern as a tourist destination and showcasing its diverse offerings on the market with the new «Made in BE!» label.
Republica is thus establishing the House of Brands strategy developed by BE! Tourism's House of Brands strategy with a unifying sender for all tourism offers and products, but without central brand management, according to a press release.
The Canton of Bern is one of the largest and most important tourist regions in Switzerland. The marketing organization BE! Tourism bundles the basic communication for Bern's tourist destinations and their offers. Republica has revised the overall image of the tourist marketing organization of the Canton of Bern: from the redesign of the label to the communicative staging on the newly created website madeinbern.com to the implementation in all media. Republica was also responsible for the conception, staging and implementation of the launch event for partners, politicians and media representatives.
Quality "Made in BE!"
World-famous products and important personalities who are emblematic of Switzerland come from the Canton of Bern. The aim is to attract guests from near and far with these same products, people and a tourist offer with global appeal. Bern is the canton where the best comes from - quality, "Made in BE!", Best of Switzerland.
Responsible at BE! Tourism: Harry John (Director), Catherine Raemy (Marketing Manager). Responsible at Republica: Chris Morgan (Creative Direction), Daniela Zehr (Senior Consulting), Lara Klopper (Art Direction), Aline Windler (Graphics), Yves Kamber (Text), Bala Trachsel (Overall Responsibility).
