Republica: New Christmas campaign developed for Westside
It's been "Merry Shopping" at the Westside leisure and shopping center in Bern since mid-November. This year's Christmas campaign was also created by Republica.
At Westside, there are very special Christmas delights to experience during the Advent season, as the agency writes in a press release. Under the motto "Merry Shopping - Give the gift of joy!", the experience and joy of Christmas shopping will be staged. In addition to the right Christmas presents, Westside will be offering craft and baking sessions for children, concerts with South American Christmas carols, signing sessions with SCB players and much more. And on December 1, the big Christmas promotion kicks off. Every day, a window of the giant Advent calendar will be opened with a prize worth 500 francs.
The motto is continued in the visualization of the Christmas campaign. It shows suitable gift ideas and the joy of giving and receiving presents. A magazine, posters, advertisements, DM, online, promotions, center decorations and signage are used as advertising media.
Responsible at Westside: Philipp Schlyja (Head of Marketing/Communications EKC GMA); Ludwig Nehls (Center Manager), Marc Käser (Head of Events), Franziska Goldinger (PL Marketing Communications). Responsible at Republica: Roger Keller (overall responsibility), Stéphanie Schneuwly, Ramona Blatter (consulting), Re Wilk (CD), Youri Laubscher (AD), Tugba Kirac (graphics), Bruno Böhlen, Christoph Emch (magazine editors), Gary Jude (image editing); photography: Eliane Clerc, 7pictures Bern; online: Shahri Roth, Goldbach Interactive.
