Republica launches cross-media search for "SuperTschugger
With the «SuperTschugger» online quiz, the Bern-based communications agency Republica has helped the Bern Cantonal Police recruit the best police officers. Anyone who wants to find out if they have the general knowledge required for a career in law enforcement can now take the «SuperTschugger» online aptitude test.
Ten questions about the economy, politics and society have to be answered. Those who give enough correct answers will receive an invitation to apply, as well as the chance to win various prizes. "SuperTschugger" is available on Facebook, as a mobile application for iPhone and Android, and as a web app.
SuperTschugger" aims to achieve two goals at once: The online quiz reaches the target group via digital channels and at the same time addresses potential aspirants directly. Participants who complete the SuperTschugger test with a high score are immediately invited to apply. Republica has been supporting Kapo Bern in the conception and realization of cross-media recruitment measures since 2010.
Responsible at the cantonal police of Bern: Hans Rütti (Chief-Stv Human Resources). Responsible at Republica: Alexandre Jaquet (overall responsibility), Oliver Kirschbaum (consulting), Re Wilk (CD), Youri Laubscher (AD), Fabian Schäublin (screen design), Textatelier (text). Implementation partner online/mobile: My Sign.
