Republica: "Hey cancer" - new campaign for Race for Life

With posters against cancer: Republica fights with a campaign against the disease.The creative agency Republica has already been involved for the fourth time in the charity event for the benefit of people affected by cancer. Last Sunday, September 11, 2016, the Race for Life took place in Bern for the first time. In a bicycle marathon, participants could generate donations per kilometer ridden, which flowed into research or aid projects. There was a choice of two routes; the hard route led over Bern's local mountain Gurten and the easy one along the Aare river. Republica supported the organization of the event, realized the communication concept and a concise campaign that directly addressed cancer and declared war on it. The various measures such as posters, radio spots and posts on Facebook were used from the beginning of September.Republica would like to express its sincere thanks to its partners Form AG (production), Clear Channel Switzerland (poster display) and Promoton (radio spot), who also contributed to the Race for Life on a gratuitous basis.