Republica: Looking through for the new Kursaal Bern
Republica makes the new appearance of the Kursaal Bern visible with a 360° campaign. According to the motto "Momentum - Look behind our scenes", advertising is made transparent.
The special thing about the Momemtum subject: it covers what lies behind, but lets the viewer look through the Momentum letters and is thus intended to arouse their curiosity. For the first time, the Momentum campaign will also feature on the front pages of the daily newspapers. Berner Zeitung BZ and The Covenant covered. With the exception of the newspaper title, parts of the current front page can only be recognized by the letters of the word Momentum. The same happens online: Big Layer Ads are placed across the websites of the two dailies, obscuring the underlying content for up to seven seconds. And the ads also pay off on the before and after concept: The Momentum letters let you know one page in advance what content awaits you on the following page. The radio spot works according to the same principle: It was unceremoniously spoken over another.
Republica is responsible for the conception and implementation of advertising materials such as posters, advertisements, hanging boxes with flyers, online banners, a big screen in the Stade de Suisse, invitation cards as well as for the organization of all events. In addition, the agency supports the Kursaal Bern in its PR work.
Responsible at Kursaal: Alexandra Maurer (Head of Corporate Communications). Responsible at Republica: Bala Trachsel (overall responsibility), Corinne Hert (consulting), Chris Morgan, Mike Krüll (CD), Tugba Kirac (graphics), Anne Boxleitner (text/concept), Fabian Schäublin (online), Bruno Böhlen (PR).
