Republica: Jumping on the global savings trend for Budgetdent
Republica has been tasked with handling the launch communications for the three new offices in Ebikon, Oerlikon, and Dietikon operated by the Budgetdent dental center chain. Additional locations are set to open over the next four years, and Republica will also handle the marketing for those locations.
The campaign heads are Angela Merkel, Nicolas Sarkozy and Barak Obama. However, while they often only talk, or talked, unsuccessfully about saving money, Budgetdent takes action and offers its customers treatments that are up to half the price of its Swiss competitors, as the agency commented on its campaign in a press release on Monday. To coincide with the branch openings in Ebikon (LU), Oerlikon and Dietikon (ZH), Republica created and designed posters, a flap mailing, a floss sampling and the packaging for the Trisa Sonic electric toothbrush, which the first 150 customers receive in each case.
Republica is also responsible for online advertising (banners, Adwords, Facebook) together with Zauberküche. Thanks to a new accesspoint-controlled system, the banners appear on national websites, but are only visible to users within a 5-kilometer radius of the branches. Republica also supports Budgetdent with media relations.
The implementation partners for the campaign were Zauberküche, ace2ace and Promo Post.
Responsible at Budgetdent: Stefan Vogt (Swiss Dental Group). Responsible at Republica: Bala Trachsel, Mich Holzgang (consulting), Mike Krüll (CD), Katja Dürig (AD), Lara Klopper (graphics), Fabian Schäublin (banner realization).
