Republica: Appearance for Thun South Shopping realized
Das Berner Oberland hat mit dem Panorama-Center und dem benachbarten Zentrum Oberland eine neue Einkaufsdestination erhalten: Thun Süd Shopping. Republica zeichnet für den Auftritt, die Kommunikationsmittel und den Eröffnungs-Event verantwortlich.
The Panorama Center in Thun South opened at the end of September. With 20 stores and a range of products from the areas of crafts, sports and leisure, it is the new shopping center for active people in the Bernese Oberland. This was followed a month later by the complete opening of the neighboring Oberland Center. This has been remodeled over the last four years. Together, the two centers form the shopping destination Thun Süd Shopping. The unique location with the panoramic view from the Stockhorn chain, over the Niesen to the Eiger, Mönch and Jungfrau was the inspiration for Republica for the figurative mark of the two logos, as the agency writes in a statement. For the new Panorama Center, this was implemented in bold red, while for the Oberland Center, the green color scheme that has existed for over 30 years was slightly adapted. The unifying element is the umbrella brand "Thun Süd Shopping". The campaign look is intended to combine tradition and modernity.
The first campaign to start was the one for the opening of the Panorama Center, followed by the campaign for the overall opening of the Oberland Center.
