Renzen invents new sports for Postshop.ch
Just in time for the Olympic Games, Renzen Communications launched a contest for Swiss Post in which creative minds are challenged to invent a new sport and present it in a humorous video clip. The prize is up to 5,000 francs.
The Aarau agency Renzen Communications implemented a competition for Swiss Post in which creative minds are asked to invent a new sport, present it in a funny video clip and upload it to Postshop.ch. The three best videos win cash prizes of up to CHF 5,000 and are published on 20 Minuten web TV.
At the same time, Internet users who vote for their favorite on the Postshop website can win attractive instant prizes. The winning clips will be chosen by a jury of celebrities, including former snowboarding world champion Gian Simmen. The competition will be advertised on the Internet and in advertisements. The campaign draws attention to suitable offers from the online Postshop, such as camcorders or other multimedia devices.
Responsible for post offices and sales: Andreas Etter (Head of Marketing Communications), Michel Teutschmann (Marketing Communications Consultant), Yvonne Raudzus (Head of Central Communications) and Jessica Era (Product Manager PostShop online). Responsible at Renzen Communications: Hanno Lietz (concept), Abe Gillis and Daniel Roth (text), Emmanuelle Friedli (CD art), Sam Hoehn and Marco Schweizer (graphics) and Claudia Trombini (consulting).
