Renzen: Classic and thieving for the new Athleticum Store Biel
Renzen promoted the opening of Athleticum Sportmarkets’ new store at the Tissot Arena in Biel. In addition to traditional methods such as posters, bus ads, print ads, and radio spots, Athleticum also relied on unconventional measures.
One day before the opening, for example, several hundred bicycle saddles were fitted with Seatcovers at the Biel train station and in the city center. In addition, high-quality sporting goods such as skis, mountain bikes and fitness equipment were waiting at well-frequented locations in the city of Biel for courageous passers-by, who tested the advice "only stealing is cheaper" in practice and, for once, quite legally.
The promotion is aimed at the opening discount of 20 percent that Athleticum customers can benefit from during the opening week. In addition to high-quality sports equipment, customers received mini footballs as a gift - appropriately branded, of course. A video of the campaign can be seen on Youtube:
https://www.youtube.com/watch?v=EG8BE2acKWo
Responsible at Athleticum Sportmarkets, Hochdorf: Antonio Govetosa (Chief Marketing
Officer); Marco Thali (Head Marketing Communication). Responsible at Renzen Communications, Aarau: Hanno Lietz (CD); Achim Kaufmann (AD); Joël Hummel (consulting/project management); Frédéric Renzen, Dieter Zobrist, Florian Sachers (consulting); Roland Marti (text/video); Ramona Portmann (DTP).
