Renzen: Good news from the mailroom
Publiposte, Swiss Post's advertising channel, is launching «Publinews,» a new concept developed by the Aarau-based communications agency Renzen.
The newsletter in magazine form brings various customer stories from successful Publiposte campaigns and background knowledge. As lead article in the first issue: an interview with poet and spoken word poet Jürg Halter, also known as rapper and singer-songwriter Kutti MC, on the topic of storytelling. Publinews is sent to Publiposte customers and other interested parties. Renzen was in the lead for this new publication from concept to layout to editorial work.
Responsible at Post CH, Publiposte, Berne: Sandra Jann, Andreas Etter (project management). Responsible at Renzen Communications, Aarau: Hanno Lietz (CD/text); Achim Kaufmann (AD); Luca Pibiri, Michelle Mathys, Bianca Costa (consulting).
