Renzen: Spring campaign for Spross gardening and landscaping
«Does the color red come to mind when you think of your garden?» With this and many other slogans, Spross Garten- und Landschaftsbau is currently advertising a wide range of spring-themed services in the Zurich area.
After the successful fall campaign, the second wave of the broad-based typo campaign by Aarau-based agency Renzen is running in time for the start of spring, positioning the traditional company Spross as a likeable, customer-oriented, flexible service provider. The aim of the campaign is to rejuvenate the Spross image somewhat and to present the company as an uncomplicated garden specialist that also offers the right solution for smaller, private gardens at an attractive price. After all, "No garden is too small to be a Spross garden." The typo concept makes it possible to play with very different messages in a way that is appropriate for the media and the target group, and to respond very specifically to local conditions (train station, traffic lights, street curve, etc.).
In the current wave, F12 and F200 posters are being used in the greater Zurich area. In the next few weeks, the new Spross website will also go online. A further campaign phase with various communication measures is planned for fall 2016.
Responsible at Spross Ga-La-Bau, Zurich: Natalie Spross Döbeli (CEO); Christine Aschwanden (Marketing). Responsible at Renzen Communications, Aarau: Hanno Lietz (CD/Text); Patricia Belser (Graphics); Jan Maurer (Vice CEO); Joël Hummel (Consulting). Responsible at Zip Media, Zurich: Thomas Rüttimann (owner); Vania Costa (media consulting).
