Renzen films "the powerhouse" from Stiebel Eltron
The Aarau-based communications agency Renzen featured Roman Wick of the ZSC Lions—Swiss champions and 2013 world championship runners-up—in a teaser spot for Stiebel Eltron’s new LWZ 504 E heat pump.
Ice hockey in the middle of summer? Of course! Because "the powerhouse" can not only heat and prepare hot water, but also ventilate and cool. The 30-second video is shown on a Microsite where you can find out all about the LWZ 504 E.
In addition to the teaser spot, advertisements in the trade press are used as a further measure.
Responsible at Stiebel Eltron, Lupfig: Paul Stalder (Managing Director), Manuela Rohrer (Marketing Communication). Responsible at Renzen Communications, Aarau: Hanno Lietz (CD), Achim Kaufmann AD), Frédéric Renzen (consulting). Responsible at Studio Online: Mustafa Kizilcik (Video).
