Renzen Communications: New appearance for Lyreco Switzerland
Under the slogan «Your Workplace Is Our Home,» Lyreco is launching a new campaign. The central element is a corporate brochure designed by the agency Renzen Communications.
The brochure aims to highlight that Lyreco has flat hierarchies and that employees play an important role. Impressions from Lyreco's everyday life illustrate the friendly and helpful attitude of Lyreco employees. Almost leitmotif-like, assortment items such as paper clips, post-its and colored pencils are playfully interspersed on every page. Kept in a casual style, the brochure is thus intended to get to the heart of the company's core values of "perfection", "professionalism", "passion" and "respect".
The brochure is accompanied by posters, roll-ups, banners and giveaways that highlight the USPs of Lyreco and its partner company Nespresso.
Responsible at Lyreco: Manuel Schettler (Marketing Director), Roland Saner (Marketing Communication Manager). Responsible at Renzen Communications Aarau: Hanno Lietz (CD), Achim Kaufmann (AD), Florence Kuhlemeier (text), Frédéric Renzen (consulting).
