Renzen Communications: New visual world for the technology department of the University of Applied Sciences Northwestern Switzerland
For the University of Applied Sciences, a division of the University of Applied Sciences Northwestern Switzerland, Renzen Communications has developed a new visual identity that highlights the human aspect of technology—which is anything but «dry»: Technical close-ups are combined with images of people who blend into the technical setting and interact with it.
Renzen Communications has developed a new visual world for the Hochschule für Technik, a department of the University of Applied Sciences Northwestern Switzerland, which takes into account the human aspect of the anything but "dry" technology: technical close-up images are combined with shots of people who fit into the technical scenery and interact with it. By playing with the proportions, real proportions are dissolved. For example, we see people moving around in a microchip landscape or integrated into a section of a turbine.
Technology fascinates, technology is a driver of our economy - and technology always has to do with people, according to the campaign motto. Posters, advertisements and a flyer were produced for the "Technology Live" open day to mark the inauguration of the new laboratory building at the University of Applied Sciences in Windisch. In the near future, the imagery will also be used on the website www.fhnw.ch/technik be integrated.
Responsible at Renzen Communications: Emmanuelle Friedli (CD Art), Achim Kaufmann (Graphics), Frédéric Renzen (Consulting).
Technology fascinates, technology is a driver of our economy - and technology always has to do with people, according to the campaign motto. Posters, advertisements and a flyer were produced for the "Technology Live" open day to mark the inauguration of the new laboratory building at the University of Applied Sciences in Windisch. In the near future, the imagery will also be used on the website www.fhnw.ch/technik be integrated.
Responsible at Renzen Communications: Emmanuelle Friedli (CD Art), Achim Kaufmann (Graphics), Frédéric Renzen (Consulting).
