Renzen Communications launches "Star" heat pump
Stiebel Eltron has launched the WPL 15/25 heat pump, a new product on the market. Renzen Communications in Aarau was commissioned to design and implement a launch campaign.
Various measures were created, such as advertisements, a mailing and a campaign brochure. As a key visual, the new device is staged as a "star", which is presented to the "world public" by a presenter on a red carpet. In addition to the launch campaign, the agency was also entrusted with the redesign of the customer magazine for the Swiss market, which is published every six months in German and French under the new name "Energy Today".
Responsible at Stiebel Eltron: Paul Stalder (Managing Director), Manuela Rohrer (Marketing/Communications), Rahel Bühlmann (PR). Responsible at Renzen Communications: Hanno Lietz (CD), Achim Kaufmann (AD), Frédéric Renzen, Luca Pibiri (consulting).
