Renzen Communications: Launch for KWC Shower Culture
For KWC, a Swiss manufacturer of kitchen and bathroom fixtures, Renzen Communications developed a globally applicable guiding concept under the term «Shower Culture» in close collaboration with the client.
This is intended to summarize the various KWC products for the shower under an umbrella term with brand character. Renzen Communications was responsible for the creative process from A to Z, from naming to the implementation of various print measures and packaging design.
Responsible at KWC, Unterkulm: Roland Gloor (CEO), Cheril Kaufmann (Head of Marketing Communication), Sabrina Küng (Marketing Communication). Responsible at Renzen Communications, Aarau: Hanno Lietz (CD/text), Thomas Mischler (AD), Desirée Agostino (consulting). Photography: Jean-Jacques Ruchti, Aarau. Image editing: Stefanie Kühni-Grusche, Pink Gecko, Hunzenschwil.
