Renzen Communications launches Caarli hybrid bus
Under the slogan «Quiet and Efficient,» the Aarau-based communications agency Renzen Communications, on behalf of the regional transit authority AAR Bus+Bahn, launched the first hybrid bus in the Aarau area.
According to the press release, the development of the campaign focused on the design of the vehicle and the creation of a symbolic figure. The result was Caarli, a cartoon character created by German illustrator Carsten Mell, using the already established word games with the letters "AAR" at AAR Bus+Bahn.
Posters, advertisements in the regional press, radio spots and information flyers were designed for the launch. The Volvo hybrid bus will be in operation in Aarau from the beginning of September.
Responsible at AAR Bus+Bahn: Mathias Grünenfelder (Director), Erwin Rosenast (Head of Marketing). Responsible at Renzen Communications: Hanno Lietz (CD), Achim Kaufmann (AD), Thomas Mischler (graphic design), Nicolas Renzen (media planning) and Frédéric Renzen (overall management).
Posters, advertisements in the regional press, radio spots and information flyers were designed for the launch. The Volvo hybrid bus will be in operation in Aarau from the beginning of September.
Responsible at AAR Bus+Bahn: Mathias Grünenfelder (Director), Erwin Rosenast (Head of Marketing). Responsible at Renzen Communications: Hanno Lietz (CD), Achim Kaufmann (AD), Thomas Mischler (graphic design), Nicolas Renzen (media planning) and Frédéric Renzen (overall management).
