Renzen Communications: Cinema spot for World of Games
Following the poster campaign for World of Games (WoG), Renzen Communications has produced a fast-paced 30-second cinema spot. The spot was realized in collaboration with Level Two in Schlieren.
Whether a gaming pro, businessman, kid or sprightly pensioner: in quick succession, gamers of all ages give free rein to their gaming instincts on the sofa at home. The ad runs under the slogan: "WoG has the right game for everyone." Although not a single game can be seen in the commercial, the soundscape and the actors' gestures and facial expressions are intended to make it immediately clear what genre of game is being played in each scene.
The commercial will run in various Swiss cinemas from mid-May.
Responsible at World of Games GmbH: Michael Wyler (Management Board), Kerim Keçelioglu (PR & Marketing Manager). Responsible at Renzen Communications, Aarau: Hanno Lietz (CD), Achim Kaufmann (AD), Alain Götschi (consulting). Responsible at LevelTwo Schlieren: Gregor Rott (overall responsibility), Brigitte Naschberger (producer), Stephen Williams (camera), Jan Rieder (sound), Christian Rüeger (3D animation).
