Renzen Communications: E-trading platform launched
«Give me five!» Under this slogan, Renzen Communications launched the «5trade» e-trading platform for Aargauische Kantonalbank.
The platform allows online securities trading on the stock exchange with an entry fee of 5 francs. In order to publicize the offer, the agency created and implemented further measures in addition to the "5trade" image and the "Click & Trade" claim: an entry portal www.5trade.ch, posters, advertisements and web banners as well as information flyers and a documentation folder. Screen designs for the bank's reception area and a TV commercial are also planned for the coming months. The campaign will be on view from February 2011.
Responsible at Aargauische Kantonalbank, Aarau: Karel Lindner (Project Manager), Arthur Schildknecht (Marketing Manager). Responsible at Renzen Communications: Achim Kaufmann (Art Director), Hanno Lietz, Florence Kuhlemeier (Text), Frédéric Renzen (Consulting).
