Race for the web crown: These ten projects are nominated as Master of Swiss Web

The Best of Swiss Web 2026 expert jury has selected the digital highlights of the current year. Ten of the 79 projects that made it onto the shortlist will now go into the race for the most prestigious award in the Swiss web industry. All master candidates can be viewed here: Master candidates 2026

Start of the reader poll on March 17
Following the jury's selection, the decision now lies with the public. Readers of the Netzticker can cast their votes from March 17. All subscribers who have registered for the newsletter by March 16, 2026 are eligible to take part in this election. The online election will run until March 24, 2026.

The three-stage election procedure 
The final decision on the "Master of Swiss Web 2026" will be determined by a tried-and-tested, three-part process. The overall result is based in equal parts on the judgment of the expert jury, the results of the reader poll and the live voting by the audience at the award night. The winner will be announced on April 16, 2026 at the event location THE HALL in Dübendorf.

These are the 10 Master candidates:

acsono.com
Client: Acsono
Contractor: Bold
The "acsono.com" website directly demonstrates the benefits of acoustic solutions. A clear information architecture, precise typography as well as strong images and film worlds guide users confidently through the content and products. Interactive graphics, 3D visualizations and a comparison of acoustics with and without measures create impressive "aha" moments. Design and content interlock seamlessly and form a consistent, high-quality experience that convincingly combines information, brand impact and user guidance.

AI Sales Agents
Client: Allsafe
Contractor: Cando
Allsafe's "AI Sales Agent" automates the time-consuming processing of individual quotation requests, transforming a central B2B sales process with around 16,000 requests per year. Seamless integration into Outlook as well as ERP, PIM and webshop systems automatically generates draft quotations based on the latest data. Employees retain full control before dispatch. The result: over 800 hours of time saved and a convincingly implemented, operationally effective AI use case.

ANiFiT One
Client: Anifit
Contractor: Ongoing
Anifit One" is a scalable commerce platform that seamlessly combines direct sales and digital commerce. Over 200 consultants operate their own stores on a robust multi-tenant architecture with a connection to ERP, payment and real-time commission billing. Zero-touch onboarding and quickly created consultant pages make it easier for new partners to get started. The platform increases productivity, decouples growth from personnel costs and demonstrates social commerce as a forward-looking model.

AXA "Keep on Kicking"
Client: Axa
Contractor: Publicis Zurich, Mindshare
A well-deserved master nomination goes to Axa with "Keep on Kicking". Axa realized a consistently well thought-out 360-degree activation around the sponsorship of the Uefa Women's Euro 2025. Live experiences, digital measures and consistent brand management ensured high visibility and a clear message. At the same time, women's football was credibly promoted. The jury praised the project as a convincing digital example of effective sponsorship activation. 

Bettybossi.ch
Client: Betty Bossi, Division of the Coop Cooperative
Contractor: Unic, Convotis Switzerland, Digital Innovation Lab
With the new website, "Betty Bossi" has achieved a convincing combination of inspiring content and functional commerce. The brand, products and recipes are brought together in a coherent, well-told overall story. The clear structure facilitates orientation and supports user guidance along the customer journey. The visitor and success figures also confirm the approach. The jury praised the platform as a successful step towards a consistently interlinked content and commerce strategy.

Grittibänz in the Benz - Migros 
Client: Migros Supermarket
Contractor: ESE Agency
With "Grittibänz in a Benz", Migros created a campaign that was as bold as it was humorous, combining pop culture, zeitgeist and technology with a great deal of self-irony. The deliberately cheeky idea struck a chord with a young target group and developed into a viral phenomenon - far beyond Switzerland. In times of content overload, this campaign stands out thanks to its clear platform strategy, high level of attention and consistent implementation. A strong brand experience with a big impact.

Plural - platform for democratic co-design
Client: Plural
Contractor: plural, sitework, three-pole
plural.ch" is a digital platform that invites citizens to actively participate in politics. Issues can be discussed together, evaluated and gradually developed into concrete proposals. Structured processes, transparent moderation and clear independence from advertising or political influence create trust. The jury recognizes plural.ch as a convincing example of a digital community with great social benefits and future potential.

Relaunch Swiss Holiday Park
Client: Swiss Holiday Park
Contractor: Gold Interactive - Member of Union Group
The relaunch of the "Swiss Holiday Park" website impresses with its pragmatic and technically meticulous implementation. The high-performance, secure and technically coherent platform successfully transforms the complex resort offer into a digital business model. With a clear focus on direct sales and automated processes, the solution noticeably increases sales efficiency and market position - a convincing investment with a high ROI thanks to the consistent digitalization of sales channels.

Swissgrid 24/7
Client: Swissgrid
Contractor: Cando
"Swissgrid 24/7" makes the complex work behind the Swiss high-voltage grid visible and translates millions of technical data points into an understandable, interactive presentation. The platform integrates data from several critical systems and visualizes power flows and other key figures almost in real time. Despite the volume of data, the application remains clear and intuitive to use - a digital control center that creates transparency and strengthens understanding of the Swiss energy supply.

Switzerland Travel Center - Relaunch
Client: Switzerland Travel Center
Contractor: Unic
The relaunch of the "Switzerland Travel Center" impresses with a fast, secure and modern booking platform. Inspiration and booking merge into an end-to-end digital travel experience with carefully curated "Once in a Lifetime" experiences. Intelligent process automation increases efficiency and trust. The result is strong growth in booking numbers, higher sales and a significantly increased basket value - a convincing alternative to global travel platforms.