René Grüninger PR promotes the "Viaduktnacht"
René Grüninger PR, in collaboration with project manager Rea Eggli and freelance creatives Chris Eggli and Thomas Campolongo, promoted the «Viaduct Night – Open to Art and Commerce.».
"Im Viadukt" celebrated its first anniversary and last Friday hosted an unforgettable night under Zurich's viaduct arches in district 5 (Werbewoche.ch reported). René Grüninger PR, one of the initiators of Kreislauf 4+5, was commissioned by the PWG to promote this event. With the help of project manager Rea Eggli and freelance creatives Chris Eggli and Thomas Campolongo, René Grüninger PR was able to win over the renowned New York-based artist Olaf Breuning, who provided a work from his "Marylins" series, a contemporary, ironic interpretation of Andy Warhol's pop art icon, especially for Viaduktnacht. A selection of Olaf Breuning's works and publications was also presented by his Zurich gallery owner Nicola von Senger in the West Wing at the Viaduktnacht.
Advertising media: F12 posters, A2 posters, illuminated posters, flyers and carrier bags, cinema slides. Customer: PWG Foundation / Im Viadukt. Overall responsibility Agency: René Grüninger. Project Management: Rea Eggli. Creative Direction: Chris Eggli & Thomas Campolongo. Art: Olaf Breuning.
