Remember 2001!
The party season is, thank God, coming to an end.
The party year is drawing to a close, thank goodness.by Beat Fritsch Shortly before the Christmas break, even the shortlist team, hardened by many events, notices signs of wear and tear. The job isn't easy, the fiestas take their toll on kidneys and gingerbread.
The same goes for handling the subjects; it is anything but easy, as shortlist photographer Dominic Ott could tell you. He cannot always count on the full cooperation of the models. The fact that women in particular like to stick their tongues out in the heat of the party battle is nothing new. Raoul Stöhlker, who was leashed by Beat Schlatter's bingo dominatrix at the Facts Bingo Night and paraded in a passing gait, even threatened to hire a lawyer if he were published. Too bad that the lawyer in question also found the picture highly amusing and immediately concluded a standstill agreement with the shortlist author.
Of course, there is also the other kind of party people who are all the more willing to pose in front of the shortlist camera in any condition. We have met and photographed D.S. from IP Multimedia and the crew from RMB at so many events, for example, that there is no need for another picture. This is in stark contrast to Roger Baur, who has been photographed just as often - he actually works for internet marketer Qualiclick in addition to managing various companies of his own. And thanks to his additional modeling jobs, his presence on advertising spaces of all kinds is so excessive that we don't want to be left behind.
Manuel Nappo is another special case. To do justice to his image, he has to be photographed with at least two women on the hood of his Porsche. He was meticulous in making sure that the ladies didn't have rivets and eyelets on the backs of their jeans - because of the scratches on his beautiful car.
The events in 2001 came in all possible quality levels. From bad to simply sensational. We swallowed the bad ones, which often upset our stomachs, got annoyed in silence and reported them neutrally. And we sometimes praised the good ones over the lush green clover.
One of the good guys has always been barbecue chef Markus Marchel, whose BBQ parties are rarely attended by children. The event is a paradise for children and parents, where everyone feels at home. This year it took place at El Torre on the banks of the Limmat in Zurich-West. The Golbach Center or RMB christening was also chic.
Incidentally, the blunder of the year was made by the Bolero ladies Sithara Atasoy and Martina Allenspach, who we so lovingly cared for in this section - and this after we had always gone to great lengths to spell their names correctly. In a Bolero caption, the shortlisted author was actually apostrophized as a Bluewin employee. Which is not to be confused with Blaukreuz.
In addition to all the parties, every now and then - but rather rarely - there is also a specialist event. The Art Directors Club of Europe's creative competition, for example, is a hugely exciting event. This is because, in contrast to the judging at home, the attending press is present during the awarding of points and is allowed to watch exactly how and what is being decided. That's what you call real transparency!
Beat Fritsch
The same goes for handling the subjects; it is anything but easy, as shortlist photographer Dominic Ott could tell you. He cannot always count on the full cooperation of the models. The fact that women in particular like to stick their tongues out in the heat of the party battle is nothing new. Raoul Stöhlker, who was leashed by Beat Schlatter's bingo dominatrix at the Facts Bingo Night and paraded in a passing gait, even threatened to hire a lawyer if he were published. Too bad that the lawyer in question also found the picture highly amusing and immediately concluded a standstill agreement with the shortlist author.
Of course, there is also the other kind of party people who are all the more willing to pose in front of the shortlist camera in any condition. We have met and photographed D.S. from IP Multimedia and the crew from RMB at so many events, for example, that there is no need for another picture. This is in stark contrast to Roger Baur, who has been photographed just as often - he actually works for internet marketer Qualiclick in addition to managing various companies of his own. And thanks to his additional modeling jobs, his presence on advertising spaces of all kinds is so excessive that we don't want to be left behind.
Manuel Nappo is another special case. To do justice to his image, he has to be photographed with at least two women on the hood of his Porsche. He was meticulous in making sure that the ladies didn't have rivets and eyelets on the backs of their jeans - because of the scratches on his beautiful car.
The events in 2001 came in all possible quality levels. From bad to simply sensational. We swallowed the bad ones, which often upset our stomachs, got annoyed in silence and reported them neutrally. And we sometimes praised the good ones over the lush green clover.
One of the good guys has always been barbecue chef Markus Marchel, whose BBQ parties are rarely attended by children. The event is a paradise for children and parents, where everyone feels at home. This year it took place at El Torre on the banks of the Limmat in Zurich-West. The Golbach Center or RMB christening was also chic.
Incidentally, the blunder of the year was made by the Bolero ladies Sithara Atasoy and Martina Allenspach, who we so lovingly cared for in this section - and this after we had always gone to great lengths to spell their names correctly. In a Bolero caption, the shortlisted author was actually apostrophized as a Bluewin employee. Which is not to be confused with Blaukreuz.
In addition to all the parties, every now and then - but rather rarely - there is also a specialist event. The Art Directors Club of Europe's creative competition, for example, is a hugely exciting event. This is because, in contrast to the judging at home, the attending press is present during the awarding of points and is allowed to watch exactly how and what is being decided. That's what you call real transparency!
Beat Fritsch
tells you clearly what was a good advertising event this year, who deserves a special mention and who produced the best in front of the lens. And wishes all readers of this column all the best for 2002.
We will hardly miss a party next year either. As always, we are researching who from the advertising scene can be seen where. Do you already have something to report? Pick up the phone (01 296 97 98) or get in touch (info@werbewo che.ch). Event tips and further shortlist images are available online at www. werbewoche.ch
