Rembrand: New Obvita brand created
The Rembrand agency has created a new brand for the St. Gallen Association for the Blind: Obivita.
Obvita is committed to the promotion and integration of people with disabilities and offers progressive forms of care and housing for senior citizens, as Rembrand writes in a press release. With a wide range of training, work and housing opportunities as well as specialized advisory and support services, Obvita aims to create quality of life for people of all ages.
The brand name Obvita is the combination of the traditional abbreviation OBV with Vita, the Latin term for life. It is accompanied by the central brand message in the form of the claim "We create quality of life". Together with the new brand, Rembrand also created a new, consistent corporate design.
Responsible at Obvita: André Callegari (Head of Communications and Fundraising). Responsible at Rembrand: Andreas Felder (concept, consulting), Stefanija Kamber (AD) and Karin Brunner (graphics).
