Reinhold continues to send men to the stove
The Reinhold advertising agency is continuing its search for Switzerland’s worst cook with 15 new ad designs. The «Men in the Kitchen« campaign by Annemarie Wildeisen’s Cooking launched in May. After the summer break, the search is now continuing.
The Reinhold advertising agency is still looking for the worst cook in Switzerland with 15 new advertising motifs. The "Men to the stove" campaign for Annemarie Wildeisen's cooking started in May. The search continues after the summer break. According to Reinhold's press release, the interim result: thousands of additional visitors to the cooking campaign website Maenner-an-den-herd.ch, hundreds of responses, several contenders for the title of "Worst cook in Switzerland" and an ongoing dialog with the weaker sex at the stove. And according to AZ-Medien Verlag, the publisher of Annemarie Wildeisen's cooking, they are in lively discussions with the advertisers.
Reason enough to keep the campaign running until April 2008 as planned. A second wave of advertisements will focus on reactions, namely questions, stories and suggestions from readers. The campaign is set to become even spicier, according to the press release. The agency is unlikely to run out of good examples any time soon: "It's unbelievable what comes in. One person on the cooking advice line actually asked seriously how he could tell that the water was boiling," explains Reinhold head of consulting Marco Schönenberger.
Responsible at AZ Media Group: Irene Frei and Peter Jauch. At the Reinhold agency: Wolfgang Scherer (text), Oli Kreienbühl/Simone Joerg (AD), Barbara Meier (DTP) as well as Marco Schönenberger and Martina Durrer (consulting). The photographs were taken by Sven Germann.
Reason enough to keep the campaign running until April 2008 as planned. A second wave of advertisements will focus on reactions, namely questions, stories and suggestions from readers. The campaign is set to become even spicier, according to the press release. The agency is unlikely to run out of good examples any time soon: "It's unbelievable what comes in. One person on the cooking advice line actually asked seriously how he could tell that the water was boiling," explains Reinhold head of consulting Marco Schönenberger.
Responsible at AZ Media Group: Irene Frei and Peter Jauch. At the Reinhold agency: Wolfgang Scherer (text), Oli Kreienbühl/Simone Joerg (AD), Barbara Meier (DTP) as well as Marco Schönenberger and Martina Durrer (consulting). The photographs were taken by Sven Germann.
