Reinhold goes out
Guidebook The Zurich-based publishing house Gourmedia has commissioned the advertising agency Reinhold to improve the communication of its going-out magazines.
Guide The Zurich-based publishing house Gourmedia has commissioned the advertising agency Reinhold to better communicate its nightlife magazines "Zürich geht aus!", "Das Tessin geht aus!" and the new magazine "Basel geht aus!", which will be published in December. The magazines have what it takes to become bestsellers. "We reach several million pick-ups with the Zurich edition alone. Anyone who has this magazine will pick it up no less than 36 times a year," says Ralph Lindemann, Publishing Director of Gourmedia. For the Basel edition, which will be published before Christmas, the testers visited over 200 restaurants, pubs and clubs in Basel and the region, Alsace and southern Baden. "My belt buckle is in the last hole," groans chief tester and editor-in-chief Wolfram Meister. Advertisements for the Basel edition and for the Basel/Zurich/Ticino combined edition can still be booked until mid-October.
