Rega has the best corporate image

 Rega ranks first in terms of corporate reputation among the Swiss, followed by Swatch and Logitech. These are the findings of the "Business-Reflektor 2007" study conducted by the market research company IHA-GfK, which examined the reputation and standing of 100 Swiss companies for the second time. Swatch came third in last year's overall ranking. By moving up to second place, the watch manufacturer was able to overtake last year's winner Logitech. Swiss climbed up the corporate reputation rankings in 2007. In addition to companies from eleven different sectors, non-profit organizations were also included this year. The WWF is the clear leader in terms of sustainability, ahead of Unicef and Rega.
The study is based on over 3,500 surveys and was developed in cooperation with the GfM Schweizerische Gesellschaft für Marketing. It examines 15 different factors such as image, awareness, quality, innovation, emotional components and sustainability.