Red Bull: Blue/silver protected as a color trademark

At the end of 2008, the Swiss Federal Institute of Intellectual Property registered Red Bull's blue/silver color trademark for energy drinks and protected it in Switzerland in favor of Red Bull. According to a press release, the company was able to credibly demonstrate by means of a demoscopic survey that consumers in Switzerland associate the color combination blue/silver for energy drinks with the Red Bull brand. The beverage manufacturer's color trademark is already protected in other countries, particularly in the EU, Australia and New Zealand. In Switzerland, abstract color marks can be protected as trademarks since 1993.