Rebranding the Swiss tobacco industry
Brands The Swiss Tobacco Industry Association—comprising Philip Morris, British American Tobacco Switzerland, and JT International—is adopting a new name.
Brands The association of the Swiss tobacco industry - Philip Morris, British American Tobacco Switzerland and JT International - has changed its name from CISC (Communauté de l'industrie suisse de la cigarette) to Swiss Cigarette. In order to take account of the social, political and economic changes in the cigarette industry, it has been decided to adapt the structure of the association, according to a press release. At the same time, the resignation of Edgar Oehler as President of the association was announced.
