Reactions to the new advertising week
Since last week, *Werbewoche* has been sporting a new look and has received a variety of reactions. Read some of them here.
The dynamics of the new layout, logo, typo and icons are great. Unfortunately, as I flipped through the new Advertising Week, it never quite became clear to me what was an ad and what was editorial. But maybe that's just the recipe for success of a good advertising magazine!
Markus Good, Chief Creative Officer, Y&R Group
Congratulations on the successful new appearance of Werbewoche. Everything now seems fresher and a little more cheeky. It's fun to read.
Roland Lustenberger, Vogt-Schild Druck AG
Unfortunately, I often find relaunches not very successful. But this one is good! Congratulations!
Yvonne Lang
You have succeeded very well with the relaunch. It is very appealing and clear. Makes more fun to read.
Özlem Bächli
Really chic - the new layout. Well done! Congratulations.
Anita Kittel
The advertising week shows format. That suits our industry well. Thank you.
Frank Bodin, Chairman & CEO Euro RSCG Group Switzerland, President bsw leading swiss agencies
Unfortunately, my impression is very ambivalent. Even more: I find the old layout better - even if it is a bit American. The whole WW now looks like a brochure. The widening of the text columns clearly reduces readability. The base font is too small. The titles with narrow bold Helvetica look too heavy, also here the readability is worse. Generally the typography: a concept for the use of the numerous type styles is not recognizable and conveys arbitrariness. The old WW was simply more clever in every respect. I don't want to badmouth everything, but a few points really need to be improved, then it will be good.
Matthias Walti
The old look of "Werbewoche" was unfortunately better than the new one. And let me ask you a question: Why does the medium that reports on the Swiss advertising and communications scene go abroad for a redesign?
Tamás Kiss, Hesskiss Advertising Agency AG
Congratulations on the new advertising week, the new newsletter and the new website. You have really hit the nail on the head.
Peter Kaufmann, Head of PR and Sponsoring, Publisuisse
As a long-time Werbewoche reader, I am pleased with the redesign of your magazine. However, for me as an almost 50-year-old, the font size of your texts is too small. You are forcing me to finally buy reading glasses.
Michel Reber, Head of Marketing Communication, Migros Lucerne Cooperative
The advertising week has discovered the picture. Werbewoche promotes advertising, promotes the eye. Congratulations on the relaunch.
Franz A. Zölch, Franz A. Zölch & Partner
Congratulations to all for the very successful relaunch!
Urs Gossweiler, Virgin Newspaper
Until now, it's been "old wine in new wineskins." For the new advertising week, it's "New wine in new skins."
Guillaume Borel, Viznerborel
Markus Good, Chief Creative Officer, Y&R Group
Congratulations on the successful new appearance of Werbewoche. Everything now seems fresher and a little more cheeky. It's fun to read.
Roland Lustenberger, Vogt-Schild Druck AG
Unfortunately, I often find relaunches not very successful. But this one is good! Congratulations!
Yvonne Lang
You have succeeded very well with the relaunch. It is very appealing and clear. Makes more fun to read.
Özlem Bächli
Really chic - the new layout. Well done! Congratulations.
Anita Kittel
The advertising week shows format. That suits our industry well. Thank you.
Frank Bodin, Chairman & CEO Euro RSCG Group Switzerland, President bsw leading swiss agencies
Unfortunately, my impression is very ambivalent. Even more: I find the old layout better - even if it is a bit American. The whole WW now looks like a brochure. The widening of the text columns clearly reduces readability. The base font is too small. The titles with narrow bold Helvetica look too heavy, also here the readability is worse. Generally the typography: a concept for the use of the numerous type styles is not recognizable and conveys arbitrariness. The old WW was simply more clever in every respect. I don't want to badmouth everything, but a few points really need to be improved, then it will be good.
Matthias Walti
The old look of "Werbewoche" was unfortunately better than the new one. And let me ask you a question: Why does the medium that reports on the Swiss advertising and communications scene go abroad for a redesign?
Tamás Kiss, Hesskiss Advertising Agency AG
Congratulations on the new advertising week, the new newsletter and the new website. You have really hit the nail on the head.
Peter Kaufmann, Head of PR and Sponsoring, Publisuisse
As a long-time Werbewoche reader, I am pleased with the redesign of your magazine. However, for me as an almost 50-year-old, the font size of your texts is too small. You are forcing me to finally buy reading glasses.
Michel Reber, Head of Marketing Communication, Migros Lucerne Cooperative
The advertising week has discovered the picture. Werbewoche promotes advertising, promotes the eye. Congratulations on the relaunch.
Franz A. Zölch, Franz A. Zölch & Partner
Congratulations to all for the very successful relaunch!
Urs Gossweiler, Virgin Newspaper
Until now, it's been "old wine in new wineskins." For the new advertising week, it's "New wine in new skins."
Guillaume Borel, Viznerborel
