Enigmatic beasts
TBS Identity hat eine Serie von Maskottchen für das Zürcher Theater Spektakel entdeckt.
From August 19 to September 5, hundreds of thousands of people will once again make a pilgrimage to the Landiwiese in Zurich. This year's Theater Spektakel focuses on East and Southeast Asia. TBS Identity is staging the advertising and has also drawn stylistic inspiration from this cultural area. CD Daniel Leber and AD Kathrin Treml have rediscovered the tradition of the Kaijus ("mysterious beasts"). Japan's animistic mythology is also the origin of the primordial monster Godzilla, which has since wreaked havoc not only in numerous films, but also in comics and art galleries in modern-day Japan. It was a stroke of luck for the creatives that the Zurich rock musician and restaurateur Martin Stricker collects Kaijus. Photographer Hans-Jörg Walter staged six Kaijus from Stricker's collection. The subjects were used by TBS Identity for posters, advertisements, web banners, an e-board for Zurich main station and as the cover of the program newspaper and pocket. The website Theaterspektakel.ch, designed by TBS Identity, also showcases this year's campaign motif. pan
