Ranking of the 50 top Swiss brands

Nescafé, UBS, Novartis, Roche, Nestlé,
Zurich, Rolex, Swisscom, Credit Suisse and Omega are the ten
most valuable brands in Switzerland. This is shown by the second brand ranking,
Interbrand Zintzmeyer & Lux together with the
published by the business magazine Bilanz. The 50 top brands of the
Switzerland have gained significantly in value over the past year. Last year
A brand value of 15 million
francs to reach the top 50. This year it was already 38
million francs. The UBS brand recorded the strongest brand growth.
(+27% to 11.084 billion), which now occupies second place in the
in the rankings. However, the top brand in Switzerland remains
ahead of Nescafé (CHF 15.208 billion). Novartis is in third place
(10.660 billion).
Swisscom and Swatch are among the biggest losers this year.
Although Swisscom is in 8th place, as in the previous year, it has no
other brand lost value. Swatch in 18th place (2004: 17th) has
lost the most in brand value in percentage terms (-17 percent). New under
The 50 most valuable brands in Switzerland are Kaba, Phonak and Bally,
Breitling, Vontobel, Bernina and Strellson. Interbrand
Zintzmeyer & Lux specializes in the creation, management
and the valuation of brands.