Nurturing ramped-up self-esteem

Lifestyle In the midst of the crisis, a new magazine from Wallach AG is trying to strengthen the self-esteem of Mr. and Mrs. Swiss - with a return to the beauty and integrity of our country. "Best of Switzerland", as the magazine is appropriately titled, is published four times a year by the company "Fullsize Neue Medien". The two-person company consists of the owners André and Monika Schudel. The glossy magazine sees itself as a lifestyle title "at a high level", with a well-heeled readership in its sights. The magazine, which has a print run of 20,000 copies, can be found in four- and five-star hotels, as a supplement in luxurious new cars, in selected stores and clubs, as well as at 600 newsstands (CHF 12).