Ragusa: Friendship is a matter of character
«Those who share authentic and natural treats with their friends demonstrate strength of character.» Under this motto, the chocolate maker from the Bernese Jura is now inviting people to share and give gifts.
Ragusa has been available in a 12-pack sharing box since August. The small confectionery novelties can be recognized by their urban handmade look. Ragusa Friends is set to become a cult chocolate for friends with strong characters. With the new variant, Camille Bloch is addressing a very specific target group: conscious consumers who follow the urban trend toward the real thing and want to enjoy a 100 percent natural product - together with friends.
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On tour with friends
From mid-September to early October, Ragusa Friends is bringing the little treat in Classique, Noir, and Blond flavors to ten Swiss cities. In central public squares, chocolate lovers and true friends can see the delicacy for themselves. In a photomobile with an urban look, Camille Bloch offers the opportunity to take a personal photo and send it to loved ones in the form of an individual postcard. For all chocolate fans, there will also be collector's cards on the theme of friendship. Anyone who gives one of two samples received to a friend and captures the moment on a photo has the chance to win three individual bicycles from genuine manufacture for themselves and two friends. All those who can not be in person on site, have online on Ragusafriends.ch also the possibility to send individual greetings in the form of a haptic postcard. Impressions of the tour are also available on the website. Additional product tastings will be held in selected shopping centers.
Stops of the Ragusa Friends Tour 2015 in Switzerland:
Geneva // September 17
Lausanne // September 18
Bern // September 19
Thun // September 20
Train // September 25
Zurich // September 26
Lucerne // September 27
Winterthur // October 1
St. Gallen // October 2
Basel // October 3
