Radiotele looks boys in the wallet

Market research Young people in Switzerland have 40 million francs of pocket money per month at their disposal - this is one of the results of the youth barometer that marketer Radiotele has been conducting for more than three years. In collaboration with the research institutes IBSF and IHA-GfK, viewers of the music station Viva Schweiz (children and young people) are continuously surveyed about their wishes, fears and consumer habits. Anyone interested in taking part in the study can contact Radiotele in Bern or IHA-GfK. The 2003 results are available from [email protected] for a fee of CHF 250.