Radio and cinema remain top

Internet advertising expenditure plummets by more than half in January At the beginning of the year, Media Focus put the survey of gross advertising expenditure on the Internet on a new footing. Among other things, an agreement was reached with marketers and self-marketers on uniform recording principles (WW 7/03). This has not been good for the medium: In January, online sales figures plummeted by 66.4 percent. In contrast, radio and cinema provided surprises in January. After an already excellent December (+37 %), cinema advertising even doubled (+102 %). Radio advertising (+16.8 %) achieved the highest January result since Media Focus began its surveys in 1990. Overall, gross advertising expenditure fell by 5.2% in January, with out-of-home advertising (-23.8 %), trade magazines (-7.8 %) and daily newspapers (-6.4 %) suffering the most. (dse)