Radio 24 remains number 1
Radio Listenership Radio listenership remains stable. However, there have been slight changes at both the SRG stations and the private radio stations.
Nevertheless, there have been slight changes in both the SRG stations and the
Radio research institute and SRG subsidiary
Publica Data recently published figures on radio usage in Switzerland.
published. The survey for the second semester of 2005
was surveyed in German-speaking Switzerland among 15,531 listeners with the
Radiocontrol clocks carried out during the survey period
paid an average of 116.1 hours of attention to the medium
have. (French-speaking Switzerland: 8007 people, 110.2 h. Ticino: 2793 people,
110.6 hours). The statistics show a number of significant
Changes at both the SRG stations and the private stations.
Overall, radio usage remained stable, while in southern Switzerland
a minimal shift in favor of private and foreign investors.
transmitters shows.
Year-on-year, attention in German-speaking Switzerland increased slightly.
while it fell slightly in western and southern Switzerland.
Compared to the same period of the previous year, the
public broadcasters in German-speaking Switzerland increased by 3.6 percent.
market shares (SRG total 67.1%), while the private broadcasters gained 4.5
percent and foreign stations even 7.5 percent market share
have lost. The picture is similar in French-speaking Switzerland:
SSR holds a total of 63.4 percent (+1%), while the
Private radio stations 0.7 percent (23.3%) and foreign stations 0.3 percent
(13.3%) lost shares. In Ticino, on the other hand, the trend
in the opposite direction. In Ticino, the public broadcasters lost 1.3%.
(82.4%) market share, while the private sector lost 1.1 percent (7.0%).
and foreign stations increased by 0.1% (10.6%). About this
In addition, the net reach (NR) of the radio medium in Ticino is
This represents a significant decline of 1.5 percent (88.6%).
DRS 2 increases significantly
SRG, the dominant company in the market, has reached an agreement with Radio DRS on a
Market share of 63.1 percent (+0.5%) and an NR of 63.7 percent
(+0.1%) in the first half of the year. Over the year as a whole, the
market share by 1.6% and NR by 0.5%. Significant
In the same period, the NR of DRS 2 changed from 8.7 to 9.9
percent. In French-speaking Switzerland, too, Radio Suisse Romande
0.7 percent (total 56.4%) market share compared to the previous year.
secured. Significant changes in NR were recorded in the
Western Switzerland Option Musique by plus 0.9% (14.2%). In contrast
RSI stations in Ticino lost 0.9 percent NR (total 71%).
The negative NR change at RSI 1 of minus 3.4 is striking
percent (50.5%) while RSI 3 gained 1.8 percent NR.
Unchanged top positions
Significant year-on-year changes can also be seen in a number of
of private radio stations. Initially, in German-speaking Switzerland, the
Radio 24, the largest private radio station, increased by 0.1 percent compared to the previous year.
market share (2.7%), but increased its NR by a significant 0.5
percent. Radio Top also increased its NR by a significant 0.6%.
percent, as did Radio Zürisee (+ 0.4%). Both also gained 0.1
percent market share. Declining net reach was recorded by
on the other hand, Radio Grischa (-0.3%), BeO (-0.3%), Radio 105 (-0.5%) and
Tropic (-0.2%). In French-speaking Switzerland, Lausanne FM remains the strongest
station, followed by Rouge FM and the French Nostalgie (Nostalgie
France and Nostalgie Léman 105). In Ticino, Radio 3iii has its
market share by 0.6 percent and NR by 0.4 percent.
René Worni
