Racerfish produces the unveiling of the new Alfa Romeo C37 for the Sauber F1 Team
Almost like on the race track at a Formula 1 race, the production of the image and video material for the presentation of the Alfa Romeo Sauber F1 C37 was characterized by tight schedules and constantly changing conditions.
From the first press of the record button to the finished delivery of the unveiling video, the interviews, the B-roll and the images from the photo shoot, just under 96 hours passed, just over 1,300 kilometers were driven and almost 8 terabytes of raw data were produced.
The result is a unique image film about the new Alfa Romeo Sauber F1 C37 race car together with the drivers Marcus Ericsson and Charles Leclerc as well as a series of interviews for TV stations and social media channels with team boss Frédéric Vasseur.
The film has been online on all official Sauber F1 Team channels since February 20. Beauty shots of the C37 Formula 1 car have also been taken for the press and media.
The production of the unveiling video including drone flights, post-production and creation, all photographic shots as well as the composition of an individual soundtrack were realized by Racerfish.
A look behind the scenes and more facts about the production can be found on the official Website.
Responsible at Sauber F1: Markus Höpperger & Christine Uphoff (Marketing & Project Management). Responsible at Racerfish: Markus Herzberg (Project Management), Marcel Renggli (Creative Direction & Photography), Anja Grob, Christian Frei (Postproduction Photography), Oreito Pfluger, Katia Kaiser, Oliver Schwendener (Film & Editing), Jonas Schwendener (Composing & Audio Production), Lixel Müller (Sound Engineering).
