Quisma becomes an international agency network
The German agency Quisma is opening additional offices in Eastern and Western Europe. Its goal is to become the number one performance network in Europe.
In addition to the already established German locations of Munich, Hamburg, Düsseldorf and Frankfurt am Main and, for the past year and a half, Vienna and Zurich, Quisma is continuing to drive forward the internationalization of its business. The focus in Eastern Europe is on Poland and the Czech Republic, and in Western Europe on the Netherlands, France, Spain and Italy. According to a press release from the agency, it is pushing for transparency in cooperation with performance-based billing models at all locations. As part of this internationalization, Quisma will be developed into an independent network within GroupM.
The general approach for the international agency network is based on the "hub and spoke" idea. The various services in the portfolio are not all offered locally, but are each coordinated centrally. The services offered locally are all clearly performance-based with display, search and affiliate marketing, whereby the focus is on performance display advertising with an emphasis on re-targeting.
The online business does not stop at national borders, explains Ronald Paul, CEO of Quisma. The company therefore wants to expand further with new locations in Eastern and Western Europe.
The general approach for the international agency network is based on the "hub and spoke" idea. The various services in the portfolio are not all offered locally, but are each coordinated centrally. The services offered locally are all clearly performance-based with display, search and affiliate marketing, whereby the focus is on performance display advertising with an emphasis on re-targeting.
The online business does not stop at national borders, explains Ronald Paul, CEO of Quisma. The company therefore wants to expand further with new locations in Eastern and Western Europe.
